Reach your local audience with video
Local news outlets are finding new life online. Your video campaign can find new life with local news outlets. Here's how.
View ArticleInternet video goes long form, with Chevy Chase
Our video expert explains that video has a future in long form entertainment. Take this Chevy Chase comedy show as illustration of that fact.
View ArticleThe jury is out on internet video
What's the best format for your video? The Fifth Network's director weighs in.
View ArticleThe path to better video ads
There are a number of factors that contribute to a video ad's success. With these metrics, you can better track and control them.
View ArticleThere's more to video than you think
Whether you're running a video campaign inside or outside the banner, The Fifth Network's director of marketing has tips for you.
View ArticleProve your video's relevance to users
Looking to make a connection with your audience? The Fifth Network's VP of communications gives pointers on how it's done.
View ArticleHow Quiksilver and others have mastered video
As ad money moves from TV to interactive -- and to online video -- new and old rules of branding apply. Here are some pointers.
View ArticleReach your audience through integration
The future of online video is good storytelling, and the key to engaging viewers is to craft a promotion that is part of that story, not an interruption to it.
View ArticleWho's doing video right?
A number of brands are producing original online video, but not all the content is hitting the mark. See why Suave and Sprint get it, and why Bank of America does not.
View Article3 fundamentals for successful branded video
When it comes to video, you have two options: create a commercial or create branded content. If you take the latter route, you'll need to do more than just create a pretty video.
View ArticleDrive audience loyalty with live video
By leveraging streaming video feeds, you can connect with viewers and transport them to the places they wish they could be.
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